Horror trailer analysis

[My video doesn't seem to want to embed itself, so here is a link to compensate until the ruddy internet gets its act together]

http://www.youtube.com/watch?v=RYW3NyAPuMI

This is trailer of Stephen King's horror novel adaptation "It" (You'll see I based my homework off the same film). As you can see, the trailer begins with typical horror -esque music, with high pitched minor string notes, which then turns into carnival music, supporting the ideology of innocent things being scary. We witness a small girl with her doll, and a clown smiling behind a sheet on a clothes line, but with the sheet revealing his face a second time, his expression has changed. This further supports the aforementioned ideology. The small girl as, who we assume, is innocent and relatively carefree, which makes the clown seem all that more monstrous. Also, we are only made to imagine what happened to her as the take ends.


We see many reactions of children with their encounters with the clown. The first piece of diegetic sound we hear is a child screaming, followed by a sequence of other people screaming. The music slowly builds up as short clips are played to suggest the chaotic rhythm of the action. These clips show harmful and negative actions, such as a man falling over, an ECU of the clown's eyes, somebody running with a knife, a smashing cup, flinches in horror, the clown laughing manically and glass smashing and the clown's face changing several times, (among many other clips). All of which demonstrate the violence and fear of the film.


The sounds all coincide with the above clips, with the only vocals we hear are of the clown laughing, and saying "I'll kill you all." and "I'll make you wish the dream you never had, was dream come true! Everything and everyone you're afraid of!" followed by another maniacal laugh as "IT" is written on the wall in blood, a common piece of horror iconography.