est audience possible.
POSTER
A poster is the most commonplace example of this as they can be placed anywhere, from billboards to bus stops, even on the insides of magazines.
My poster adheres to common forms and conventions of horror posters as it focuses solely on the mysterious antagonist. The common usage of a poster such as this is proof itself that it is a very effective poster style. Examples of similar posters include those below:
Additionally, we only see part of the antagonist, which adds to the mystery of the character. His sadism also draws the audience in, hoping they may get to see the full identity of the villain. I would consider this very effective because of these reasons.
MAGAZINE
Magazines are in charge of the style of their covers rather than the film advertisers, though may attempt to adhere to their requests where applicable, specifically in giving away too much information about the film.
My magazine cover attempts to separate itself from the poster in terms of style, since they would be created by differing companies. Whilst the poster was basic and minimalistic, the magazine cover places the horror in its setting, revealing more of the story whilst not giving anything away. This would appeal to active readers of the magazine if they were not fully captivated by the poster. Additionally, this product appeals to those who prefer maximalistic approaches to advertising rather than minimalistic, despite driving them to see the same film. Finally, the key demographic of my chosen magazine in particular is "76% Male, Affluent ABC1 movie fans and cinema hounds.", and so it would appeal to these too.
TRAILER
Because of the large range of audiovisual material to choose from, the trailer designers are spoilt for choice in which shots to use. Many opt for calmer, more relaxing scenes and segway into more chaotic, climactic scenes (As demonstrated with Saw and Blair Witch), often through intertitles or voiceovers as a visual bridge.
Our trailer is no different. We divide our action with intertitles and slowly build up the action until the end. Our trailer would be advertised on television and in cinemas. I would choose to place our trailer between ad breaks for dramas and dark television shows, and pre-horror film trailers so that the audience are in that "Prepared to be scared" mood and be more interested in the film. If advertised in a cinema, I would advertise it in Rated 15 films, so that all people within the cinema are within the target audience age band.
Overall, these three texts when combined can cover a vast range of advertising mediums in a very successful conventional "horror" way which has been proven to be a hit over and over again, and has been shown to drive masses into cinemas all over.
And if the film was more family friendly, we'd most probably conquer McDonald's Happy Meals too.
This is good but a bit unschematic. You should explain how film marketing occurs - the role of the distributor, the differences between advertising and publicity and promotion. You should then explore in some detail how your two advertising products, the poster and the trailer, work together to produce a coherent advertising image for the film. You should then talk about publicity, and how the film distribution company will try to generate it, before looking at your movie magazine as an example of is the successful generation of publicity. Details about how this works can be found on the launchingfilms websites or in the big handout I gave you.
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